More Than Hot Air – What Advertising Balloons Can Do For Your Business
Posted by: admin / Category: Small Business Advertising
If we look at the history of Marketing, we will see an interesting evolution of the leading brand attributes capitalized on by marketing tactics and strategies.
After the Second World War, we saw the birth of different products and after some time, man had been able to create a myriad of products for everything a person could possibly ever need and want. That is why, by the 1960s, these brands of products needed to get aggressive.
To gain an advantage over other products, different brands invested in active sales forces to peddle their respective brands. Through the 1970s and 80s though, these brands realized that they would have to do more than just get out there and sell. They had to define their difference and distinction from the rest to gain brand preference. This is what gave birth to advertising.
As we approach the 21st century, we see that aside from all the other evolutions in leading brand attributes like, customer service and distribution access, advertising remains to be at the core of marketing agendas. It doesn’t matter if you have the best brand out there. Your brand will not translate into profit for your business if it does not own a mind share among consumers.
To own mindshare you need to advertise and advertise well. The problem though is that advertising; especially mainstream advertising does not come cheap. Mainstream advertising means the usual tri media (print, radio, TV) exposure. Fortunately, bellow the line advertising evolved and gave other medium to small brands a chance to exist in the market.
Below the line is the term used for non-traditional advertising and these include, but are not limited to transit ads, flyers, inserts and many more. These non-traditional ways of advertising products are affordable and more targeted to ensure that you hit the right target when and where you need it.
One exciting and wonderful addition to non-traditional advertising is the use of inflatable balloons. From colorful generic shapes swaying to the wind’s rhythm, to specialized characters and signs inflated to get your customer’s attention, these wonderful inflated balloons are wonderful for advertising your products or services.
It is also wonderful to use during events or special days at your establishment. For instance you are having a special day sale-used for advertising, these inflatable balloons will call attention to passers by and get them enticed to check out what you’re offering. Whatever the case may be, using inflatable balloons for advertising your products and services have the best value for money with high attention grabbing power.
Start taking advantage of this fact today and check out the links below to get you hooked up with the best companies that offer inflatable balloons for your every advertising need.
Low Jeremy
http://www.articlesbase.com/marketing-articles/more-than-hot-air-what-advertising-balloons-can-do-for-your-business-111862.html
February 28th, 2010 at 9:20 am
Please help me cut down my english paper!??
I have made it to the finals of the sophomore speech compitition at my school. On tuesday, I have to give my speech in front of the whole sophmore class and the teachers. One problem, it is way too long! It has to be 6:30 and when I read mine it goes over that by more or less a minute. My speech is posted below. Any comments on what I could get rid of would be greatly appreciated, thank you soooo much!
WARNING: it is a bit gory
Welcome to hell. The fiery walls and floors are blazing red. But look again; this isn’t fire, it’s blood, the blood of your mother, sister, friends, and soon yours. Your skin is peeled off of your face like the rind of an orange, revealing your broken bones beneath it. Pain, which has been your life-long companion, now consumes you, as it always promised it would. The fire races across your flesh and you welcome it. All that you can hope for is that death will be more forgiving than life. Fiction right? For you yes, but for the animals, or as we like to call them "meat," that you see on your dinner plates, this was their reality. As Linda McCartney once said, “If slaughter houses had glass walls, we’d all be vegetarians.” Well, I am here today to construct for you a glass slaughter house and a factory farm, because not only is factory farming torturing animals, it is also making us sick and it’s destroying our planet.
According to a U. N. senior official, "Livestock are…the most significant contributors to today’s most serious environmental problems." Methane gas produced by farm animals is such a major contributor to global warming, that researchers at the University of Chicago say the average driver in the U.S. would be more effective at reducing climate change by switching to a vegan diet than switching to driving a hybrid. Industrial hog farm manure alone is the biggest polluter of our nation’s rivers and waterways.
Eating animals can be as bad for our bodies as it for the environment. For starters, there are 14 times more pesticides in meat than on plant foods. And the dairy business has advertised their way into making us believe we need milk for strong bones, when in fact, a Harvard study found that women who consumed the most calcium from dairy foods broke more bones than those who rarely drank milk. Also heart problems, cancer, strokes, and other disease have been linked to dairy and meat consumption.
For me, the most convincing reason not to consume animals is the cruelty afflicted upon them. For instance, chickens live along side tens of thousands of other birds in cramped sheds, which may not be cleaned for several years at a time, causing the chicken’s waste and corpses to pile up beneath them. The strong ammonia from their waste burns the chicken’s lungs and skin and many go blind. These conditions cause stress, and stressed hens tend to peck each other, so their beaks, full of nerve endings, are seared off with a hot blade. At the slaughter house, chickens are paralyzed by having their heads dunked in an electrically charged tub to prevent them from thrashing around as the conveyer belt carries them along to have their throats sliced by a saw– alive, just not kicking.
Pigs and cows suffer similar tortures. They must spend their whole lives confined in tight stalls, which have been banned in many other countries, but not in the U.S., not in the land of the free. And here, pigs have their tails chopped off, the tips of their teeth snipped, and like cows, are castrated, all without pain killers.
So what kind of people work at these places? At Tyson Foods, a major supplier to KFC, an undercover investigator filmed workers who jumped up and down on live chickens, ran them over with fork lift trucks, drop kicked them like footballs, squeezed them like water balloons to spray feces over other birds, and tore their heads off to write blood graffiti. A worker at another farm stated, “One time I took a knife…and sliced off the end of a hog’s nose…[then] I took a handful of salt and ground it in…the hog went crazy.…” Another worker stated, “I’ve drug cows till their bones start breaking…they get stuck up in the doorway, just pull them till their hide be ripped, till the blood just rip on the steel and concrete…and the cow be crying with its tongue sticking out…pull him till his neck just pop.”
In one slaughterhouse, pigs were left dangling by one leg while workers went on their lunch break. One man described how “pigs on the kill floor have come up and nuzzled [him] like a puppy. Then two minutes later [he]…beat them to death with a pipe.” And pigs are smart, smarter than dogs. But even if animals were mindless, as Jeremy Benthem points out, "the question is not, ‘Can they reason?’ nor, ‘Can they talk?’ but rather, ‘Can they suffer?’" They can see the killing ahead of them, they can smell the blood. They hear the squealing, the screams, the cries, the silence.
Eating animals is bad for you, your environment, and the animals. If just one of you decides to stop, you will be saving at least 90 lives this year. Of course not eating animals may seem inconvenient at first, but altering your diet is a lot less inconvenient than undergoing a bypass operation or radiation and chemo. If you must eat animals, buy from stores like Whole Foods who only sell animals that have been treated humanely. You have a choice. When you eat meat from factory farms you are eating pain, suffering, and torture. As Gandhi once said, "The greatness of a nation and its moral progress can be judged by the way its animals are treated . . . the more helpless a creature, the more entitled it is to protection by man from the cruelty of man." Choose not to eat meat from factory farms, because this is violence you can stop.
PeaBee: I am sure you want a response to your comment, so I will humor you.
I am perfectly aware of the methods used at slaughter houses seeing as I have read 10 credible books on the matter, 2 of which are currently on the best sellers list. I am also aware that if I am wearing leather some animal died. Luckily, I am not. I am also proud to say that I do not feed my dogs Iams or any other foods that are tested on animals. However yes, I know they have animal products in them, although there are vegitarean dog foods. I did not say I am not harming animals in anyway, I am just trying to minimize it. Yes Linda died of cancer, hehe you caught that. I am not disregarding genetics though. If she was a vegan however, her life would have been prolonged, and she may have been able to beat cancer. What specifically is not factual about this, I assure you I am not pulling anything out of thin air….
Yes, it is my goal to connect with peoples emotional side, and yes I may have too much faith in people, however than again, I may not.
It is true that I am only 16, but if you tried to tell anyone that knows me that I am impressionable, they would laugh. Furthermore, If was impressionable I may consider what you have said, however maybe not seeing as you are the one that didn’t back anything up. Is it truly a problem that I am young, or is it a problem that you are well, less young and set in your ways.
My speech is only intended to have a positive impact, I am sorry that you are unable to see this. I assure you once more that everything I wrote is the truth and I would never fabricate anything.
Best wishes, Lisa
February 28th, 2010 at 1:22 pm
Take out some small un necessary words.
ex:
The walls and floors are red
or
the walls and floors are bright red
[bright is shorter than blazing]
or talk faster.
References :
February 28th, 2010 at 1:24 pm
I know that, to you, every detail is important, but you could probably cut out some of the details. Some phrases can be reduced to one or two words….like "pigs dangled from their legs as workers ate lunch" instead of "pigs were left dangling by one leg while workers went on their lunch break."
References :
February 28th, 2010 at 1:26 pm
oh my god…. im a sophmore too and i wish i could write like you,it would make things so much easier…
References :
February 28th, 2010 at 1:28 pm
Good grief. I can’t help you shorten this because I would love to see your real documentation, not someone’s third hand emotional appeal. Slaughter houses have captive bolt methods, etc.in place. I wrote a speech exactly opposite of yours once. Here’s my question to you:
Look at your shoes. What animals died to put those on your feet? Purses or wallets? Belts? What do you feed your pets? They must have animal protein.
Linda McCartney was the poster woman for what your speech says is the way to live and she died young of cancer.
There is so much in this speech that is not factual, I wouldn’t know where to begin to edit. Sorry. Go ahead with the thumbs down. You are young and easy to sway with this stuff.
Get old and know what is truth and what is emotion.
EDIT
Hon, you fell right into the trap. You sucked into the bait and responded to the emotional taunt, wasting your time responding to me instead of editing your speech. Old age and experience teaches you not to do this. I rest my case.
References :
February 28th, 2010 at 1:30 pm
It was 1021 words and I reduced by 135 to 886, which should take off a minute. (1021 / 7.5 minutes = 136 words per minute.)
Notes:
1. You should try to insert the U.N. Official’s name if you know it.
2. I reworded a few parts, not many, for clarity & brevity.
3. If you want to remove more, cut out one of the examples of the worker’s abuse.
3. A very moving speech with good facts. Good luck!
Welcome to hell. The fiery walls and floors are blazing red. But look again; this isn’t fire, it’s blood, the blood of your mother, sister, friends, and soon yours. Your skin is peeled off of your face like the rind of an orange, revealing your broken bones beneath it. Pain, which has been your life-long companion, now consumes you. All that you can hope for is that death will be more forgiving than life.
Fiction right? For you yes, but for the animals we raise for meat "meat," this is their reality. As Linda McCartney once said, “If slaughter houses had glass walls, we’d all be vegetarians.”
I am here today to construct a glass slaughter house so you may view the torture, sickness, and environmental destruction caused by factory farming practices.
According to a U. N. senior official, (INSERT NAME) "Livestock are…the most significant contributors to today’s most serious environmental problems." Methane gas produced by farm animals is such a major contributor to global warming, that researchers at the University of Chicago say the average driver in the U.S. would be more effective at reducing climate change by switching to a vegan diet than switching to driving a hybrid. Industrial hog farm manure is the biggest polluter of our nation’s rivers and waterways.
Eating meat can be as bad for our bodies as it for the environment. Meat contains 14 times more pesticides than plant food. The dairy business has led us to believe we need milk for strong bones, when in fact, a Harvard study found that women who consumed the most calcium from dairy foods broke more bones than those who rarely drank milk. Heart conditions, cancer, strokes, and other diseases have been linked to dairy and meat consumption.
For me, the most convincing reason to abstain from raising animals for slaughter, is the cruelty afflicted upon them. For instance, chickens live in cramped sheds by the tens of thousands. Those sheds may not be cleaned for several years, causing the chicken’s waste and corpses to pile up beneath them. The strong ammonia from their waste burns the chicken’s lungs and skin and many go blind. The stressed hens peck each other, so their beaks, full of nerve endings, are seared off with a hot blade.
At the slaughter house, chickens are paralyzed by dunking their heads in an electrically charged tub to prevent them from thrashing around as the conveyer belt carries them along to have their throats sliced by a saw– alive.
Pigs and cows suffer similar tortures. They must spend their whole lives confined in tight stalls, which have been banned in many other countries, but not in the U.S., not in the land of the free. Here, pigs have their tails chopped off, the tips of their teeth snipped, and like cows, are castrated – all without pain killers.
So what kind of people work at these places? At Tyson Foods, a major supplier to KFC, an undercover investigator filmed workers who jumped up and down on live chickens, ran them over with fork lift trucks, drop kicked them like footballs, squeezed them like water balloons to spray feces over other birds, and tore their heads off to write blood graffiti. A worker at another farm stated, “One time I took a knife…and sliced off the end of a hog’s nose…[then] I took a handful of salt and ground it in…the hog went crazy.…” —
Another worker stated, “I’ve drug cows till their bones start breaking…they get stuck up in the doorway, just pull them till their hide be ripped, till the blood just rip on the steel and concrete…and the cow be crying with its tongue sticking out…pull him till his neck just pop.”
In one slaughterhouse, live pigs were left dangling by one leg while workers went on their lunch break. One man described how “pigs on the kill floor have come up and nuzzled [him] like a puppy. Then two minutes later [he]…beat them to death with a pipe.” This is how they treat animals that are more intelligent than dogs. Even if animals were mindless, Jeremy Benthem points out, "the question is not, ‘Can they reason?’ nor, ‘Can they talk?’ but rather, ‘Can they suffer?’" They can see the killing ahead of them, they can smell the blood. They hear the squealing, the screams, the cries, the silence.
Consuming meat is bad for you, your environment, and the animals. If just one of you decides to stop, you will save at least 90 lives this year. Of course not eating animals may seem inconvenient at first, but altering your diet is a lot less inconvenient than undergoing a bypass operation or radiation and chemo. If you must eat animals, buy from stores like Whole Foods who only sell animals that have been treated humanely.
You have a choice. When you eat meat from factory farms you are eating pain, suffering, and torture. As Gandhi once said, "The greatness of a nation and its moral progress can be judged by the way its animals are treated . . . the more helpless a creature, the more entitled it is to protection by man from the cruelty of man." Choose not to eat meat from factory farms, because this is violence you can stop.
References :